When you think of modern times and luxuries, the word ‘matchstick’ generally doesn’t come to mind. Matchsticks have been around for over 100 years, and believe it or not, lots of people still use them, even strongly preferring them to lighters. After all this time, there’s still just something satisfying about striking a match.
I’ve been in the matchstick business for 8 years, and below are some responses from my Matchstick Survey that I send to customers after they purchase, explaining why so many people people still use matchsticks, often preferring them to lighters. I have grouped them into 5 major categories: the smell, the ease of use, nostalgia, aesthetic, and a general dislike of lighters.